One of the many things that come with growing older is the inability to accept new ideas and new ways of doing things. I never really saw myself as falling into this trap but nevertheless, a few years back I viewed the entire concept of “social media” as nothing more than one big gimmick, just a passing fad that would be gone faster than you could say bell-bottom trousers. So what if Facebook has 1.1 billion users, give it a couple of years and it will be out of here like a wet watermelon pit squeezed between two fingers.
Of course social media hasn’t gone away, in fact it’s only gotten stronger. And so I eventually caved in and took the “if you can’t beat them join them” approach. And interestingly enough, I’m glad I did; not only have I found the world of social media rather enjoyable but also a useful and powerful marketing tool. What I really like about it is, it allows people to see our company’s true personality; an ongoing view into our company’s culture and the people who make it up.
I also like it because for the most part, it’s hard to fake what you put on YouTube; what you see is what you get. I think it’s a lot like running a personal ad. If you’re not straightforward and honest with what you’re putting out there, don’t be surprised when the wrong people come knocking on your door.
One of my favorite videos of a sail across the Gulf Stream for a photo shoot in the Bahamas. A fun, casual look at what goes on behind the scenes with the Jeanneau team.
In this global world of ours with increased competition and similar product offerings, I really see social media as being the vehicle to set ourselves apart from everyone else. Our only challenge is to be bold enough to hang ourselves out there and let our charming personality shine through.
On we go….