It’s a tough job as they say but someone has to do it. And since I couldn’t think of anyone better to do it, I figured I just had to do it myself. Poor me!
I just returned from the beautiful British Virgin Islands where I spent a week sailing around with my family on a beautiful Jeanneau 409 chartered from Sunsail Yacht Charters. This was not one of our usual family sailing vacations but rather a company event that we hosted for the owners of our boats. Because space is tight in the British Virgin Islands, we limited the trip to 25 boats and about 125 people. We would have loved to have more boats but when you call up some of these small island resorts and ask them if they can make a dinner reservation for 200 people, they about pass out just thinking about it. And so we limited the trip to 25 boats and that turned out to be the perfect size for this great Caribbean adventure.
We started out on the island of Tortola and made stops at Cooper Island, The Bitter End Yacht Club on Virgin Gorda and the very posh Peter Island. The trip lasted a full week which gave folks time on their own to discover other great cruising destinations such as Anagada, Norman Island and the famous Foxy’s on Jost Van Dyke. The trip was a complete blast and provided the added benefit of getting to know the owner’s of our boats in a way that we could have never done by talking with them over the phone or running into them at a boat show. No, here in the BVI, under the warm Caribbean sun, cold cocktail in hand, is where you can really get to know your customers. And I did, and my staff did, and my family did and our customers got to know us; what a great time we all had!
In addition to dropping anchor in some fantastic spots, we also had some awesome events including racing around in our inflatable dinghys on a treasure hunt, a pirate party in full pirate regalia, a number of amazing dinners, a hike up Virgin Gorda and a great talk by author and ocean sailor, John Kretschmer who afterwards, signed copies of his latest book, Sailing a Serious Ocean. All of this together, added up to one great event and the opportunity to strengthen our relationship with our customers.
I’ve long been enamored with companies who have manged to make their customers fall in love with them. Companies like Southwest Airlines, Harley Davidson, TOMS, and Apple who’s brand loyalty is through the roof; It’s a beautiful thing and well deserved for sure. And while I know Jeanneau builds a great boat, I would like Jeanneau to be known for being a great company as well; full of hard working men and women who love what they do and love to see their customers enjoying the boats that they build. And because of this, social events like the 2014 BVI Owner’s Rendezvous will just have to continue. And, It’s a tough job, there’s no denying it. But, since somebody has to do it, that somebody may as well be me; C’est la vie.
On we go…