Paul Fenn

Getting by in the BVI – with a Little Help From Our Loyal Customers

It’s a tough job as they say but someone has to do it. And since I couldn’t think of anyone better to do it, I figured I just had to do it myself. Poor me!

Cooper Island
Jeanneau Owners gather on the beach at the Cooper Island Beach Club for a group shot

I just returned from the beautiful British Virgin Islands where I spent a week sailing around with my family on a beautiful Jeanneau 409 chartered from Sunsail Yacht Charters. This was not one of our usual family sailing vacations but rather a company event that we hosted for the owners of our boats. Because space is tight in the British Virgin Islands, we limited the trip to 25 boats and about 125 people. We would have loved to have more boats but when you call up some of these small island resorts and ask them if they can make a dinner reservation for 200 people, they about pass out just thinking about it. And so we limited the trip to 25 boats and that turned out to be the perfect size for this great Caribbean adventure.

Flag Signing
The signing of the Jeanneau flag that’s been    tacked on the ceiling at Foxy’s since 2012

We started out on the island of Tortola and made stops at Cooper Island, The Bitter End Yacht Club on Virgin Gorda and the very posh Peter Island. The trip lasted a full week which gave folks time on their own to discover other great cruising destinations such as Anagada, Norman Island and the famous Foxy’s on Jost Van Dyke. The trip was a complete blast and provided the added benefit of getting to know the owner’s of our boats in a way that we could have never done by talking with them over the phone or running into them at a boat show. No, here in the BVI, under the warm Caribbean sun, cold cocktail in hand, is where you can really get to know your customers. And I did, and my staff did, and my family did and our customers got to know us; what a great time we all had!

Pirate Party
A fantastic Pirate Party held at the Bitter End Yacht Club brought out the best pirates from near and far!

In addition to dropping anchor in some fantastic spots, we also had some awesome events including racing around in our inflatable dinghys on a treasure hunt, a pirate party in full pirate regalia, a number of amazing dinners, a hike up Virgin Gorda and a great talk by author and ocean sailor, John Kretschmer who afterwards, signed copies of his latest book, Sailing a Serious Ocean. All of this together, added up to one great event and the opportunity to strengthen our relationship with our customers.

I’ve long been enamored with companies who have manged to make their customers fall in love with them. Companies like Southwest Airlines, Harley Davidson, TOMS, and Apple who’s brand loyalty is through the roof;  It’s a beautiful thing and well deserved for sure. And while I know Jeanneau builds a great boat, I would like Jeanneau to be known for being a great company as well; full of hard working men and women who love what they do and love to see their customers enjoying the boats that they build. And because of this, social events like the 2014 BVI Owner’s Rendezvous will just have to continue. And, It’s a tough job, there’s no denying it. But, since somebody has to do it, that somebody may as well be me; C’est la vie.

IMG_1216
Paul Fenn, President of Jeanneau America with Carolyn Schmalenberger, President of Norton Yacht Sales at the 2014 BVI Rendezvous. A tough job but someone has to do it 🙂

On we go…

 

 

4 thoughts on “Getting by in the BVI – with a Little Help From Our Loyal Customers”

  1. Oh, Paul. I’m so very sorry. I was just reminded by this blog post that I didn’t send you an article. My bad. I forgot! We had a death in the fam and I’ve been wiring with a new member of our team and well, I just plain forgot. So very sorry. But, I loved your post and couldn’t have written as well as you anyway. Please accept my apologies.

    Carolyn

    Carolyn Norton Schmalenberger President⛵ Norton Yachts 97 Marina Drive Deltaville, VA 23043 804.776.9211 office 804.694.9057 cell Carolyn@nortonyachts.com http://www.nortonyachts.com

    Sent from my iPhone so excuse typos please!

    >

  2. Looks like you are having great fun! Went to the Chorus of Westerly production of 12th night and thought of you when I saw the Morris Dancers…sorry to see the news about your dad. Hope all is well!

  3. Norman Island, home of Pirates Bight Bar, Restaurant, and Gift Shop, is perhaps most famous for being the inspiration for Robert Louis Stevenson’s novel, Treasure Island. However, Norman Island also has a rich documented history of acting as a hiding spot for Pirate booty.Documented history for the island dates back to the early 18th century when a Spanish galleon called Nuestra Senora de Guadalupe buried 55 chests of silver coins after the crew mutinied aboard the ship.

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