Paul Fenn, Take a Shot Media

After 70 Years of Sailing Straight and True, Norton Yachts Decides it’s Time to Tack

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Ken and Carolyn Schmalenberger, owners of Norton Yachts pose for a pic during the Annapolis Sailboat Show 2015

The letter began, “Dearest extended family, colleagues, and friends, as the saying goes, “You can’t control the wind but you can adjust your sails.” As is so predictable in life, the time has come for Ken and I to adjust our sails.” Carolyn Schmalenberger, Co-Owner, Norton Yachts

Norton Yachts began in 1948 by Ed Norton. In 1961 the torch was passed to Billy Norton, Ed’s son, who took over. Billy had a daughter named Carolyn, who grew up watching her father run the boatyard in the little town of Deltaville, VA. Carolyn had a passion for the water and sailing which she carried with her through her adolescence and into adulthood. In her freshman year at Appalachian State University in Boone, NC, she met a tall, good-looking Ken Schmalenberger. They were married in 1978 and by 1983 they had returned to Deltaville to work in the family business. In 1995, the torch was passed once again, this time to Ken and Carolyn who have been running the show ever since.

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Carolyn Norton Schmalenberger literally grew up on the marina property; work there included selling fuel to boaters, cleaning the bath house, and then graduated to painting boat bottoms,  and prepping teak for the “finish” guy to do his magic.

It is truly an honor to say that not only did I spend 20 years with great business people and owners, but forever friends.” Mike Lynch, Yacht Broker at Norton Yachts

In 2004 after a couple of years of banging on their door and basically being a pest, I finally convinced Carolyn to represent Jeanneau in the lower Chesapeake. Norton Yacht’s had been a longtime Hunter dealer, routinely being honored for their outstanding customer service. I knew they would do equally well for Jeanneau, and of course they did!

“Carolyn and Ken made the process of buying and owning a boat a pure joy, but it was clear I’d made new friends, not just a business relationship.” Baylor Fooks, Jeanneau 349  & Jeanneau 469 owner

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The Schmalenberger family including Ken, Kendall, Whitney and Carolyn at the Peter Island Beach Resort during the Jeanneau Owner’s Rendezvous in the BVI -2014

When you purchase a boat from Norton’s you are immediately grafted into Family.  We have purchased several (we won’t reveal the number!) from Carolyn and Ken at Norton’s, and each time the idea of Family is reinforced.” Christopher Lindbloom and Nancy Glinn Powell, Jeanneau 469 (Bolero)

Jiho Han
“Ken and Carolyn treat us like best family.  They are also family to us. I can sail without worry because the Norton’s crew always fixes any issues and problems.  They are simply wonderful people who have introduced us to the exhilaration of sailing and have expanded our horizons.” Jiho and Joan Han, Jeanneau 509

Last year on February 16th, life for Ken and Carolyn abruptly changed when Ken had a very serious skiing accident in Utah. While Ken survived the accident, the recovery has been hard and slow and left him unable to work, at least for now. As Carolyn wrote in her letter, “it’s a miracle that Ken survived.”

And so, after a great run of 70 years of Norton Yachts being a true family-owned business, Carolyn decided that it was time to look for a new owner but only if they met three non-negotiable criteria. First, the buyers would make taking care of their beloved customers their #1 priority. Second, the Norton Yachts team would remain intact and members would not face unemployment. And third, the new owner would take the 70 year-strong company into the future with the highest integrity and best business practices. 

Enter, Michael Kucera and Anton Webre, the New owners of Norton Yachts. Michael Kucera was raised on the Rappahannock River in Middlesex County and is a lifelong boater. Anton Webre has sailed since he was 5 years old, and has completed both trans-Atlantic, trans-Pacific, as well as numerous trips between the Northeast and Caribbean.

“I am thrilled to have the opportunity to carry on Norton’s 70-year legacy and build upon the marina’s impeccable reputation. I have known the Schmalenberger family since my childhood, and that makes this endeavor all the more exciting and meaningful.” Michael Kucera

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Anton Webre and Michael Kucera, the proud new owners of Norton Yachts.

“After a 30 year career on Wall St., I am very much looking forward to producing something real, and helping spread the joy that boating has brought to my life. I feel that we have not just acquired a marina from Ken and Carolyn, but a friendship, and look forward to relying on their wise counsel for years to come.” Anton Webre

Last week, Carolyn cleaned out her desk and officially passed the Norton torch that has burned so brightly for the past 70 years to Michael and Anton. It was bitter-sweet for sure but Carolyn has no regrets. “When it’s time to tack, you tack.”

Jeanneau 440 in Annapolis MD
You can’t control the wind but you can always adjust your sails

The letter closed, “As for Ken and myself, we will be cheering for Mike and Anton and are here to provide guidance during the transition as needed. We will continue to work towards Ken’s recovery and spend more time with our children and granddaughter. God willing, on a day when the wind is perfect, we’ll catch a steady breeze and sail wherever the wind blows. Thank you for the best ride of our lives and please stay in touch.” Carolyn Schmalenberger

As for me, I will miss my conversations with Carolyn, brainstorming about marketing, social media, and the importance of always delivering top-notch customer service. And I will miss sharing a cold one with Ken at the end of those long days at the Annapolis Boat Show. But I look forward to working with and getting to know Michael and Anton and someday in the not so different future, I’m going to make it a point to drive down to Deltaville and go for a sail with my dear friends Ken and Carolyn; because that’s what good friends do, they get together, share a cool beverage, do exciting things, laugh, and have fun.

On we go…

 

 

 

 

 

10 thoughts on “After 70 Years of Sailing Straight and True, Norton Yachts Decides it’s Time to Tack”

  1. Wonderful story…so inspiring to read about a true “family” business…wishing Ken a good recovery and a full spinnaker as he and his wife stay on course…best, Mary Lou Norton Baker, Annapolis MD

  2. I’m not a boater, and I have never been to the marina, but I have known Mike Kucera and his family since his birth and am confident that Carolyn’s three criteria will be met and exceeded. I wish good luck to the new owners and expect to visit the marina in the not to far future.

  3. Met Carolyn for the first time at last October’s Annapolis Sailboat show. Wanted back into sailing and had 3-4 boats on my list of possibilities. Her 389 was one of them. It was not with the rest of the Jeanneaus, so Carolyn took me for a little hike down the dock to see one. We talked and explored the 389 for around 45 minutes. Thanked her for taking the time and went on my way. She followed up the next day with a phone call “encouraging” me to give her my cc# to hold a production spot – The sale all pending on a test sail. Pretty bold move by someone I had only spoke to for less than an hour. Well….. I gave her that cc#, did the test sail and we closed the deal on a new 389 with delivery sometime in the spring. I’ve been in sales for over 4 decades and appreciated Carolyn’s knowledge and passion for Jeanneau and sailing. I will miss not having her assistance as I take delivery but feel confident that Norton’s existing team and new owners can do the job. Sail on Carolyn & Ken. Look forward to seeing both of you in the future.

    1. Mark, this is such a nice testament to Carolyn and the way she conducts business. I would love to talk with you more and perhaps use your statement here in an upcoming Jeanneau newsletter. It would also be nice to followup with you once your ship comes in this spring. I can be reached at pfenn@jeanneau.com or by cell at 410-977-4557. Thanks, Paul Fenn

  4. Carolyn and Ken,

    Haven’t seen or talked to you in a long time…since Appalachian. But I knew you were sailers. I have often wanted to come and visit. We sail a Caliber out of Oriental and took a year away during a career break to sail. So, there would be lots of stories to share. Blessings for you guys as you recover and enjoy the family. Sounds like a hard but great decision. You guys are loved, no doubt.

    Hunter Dockery
    chunterdockery@gmail.com

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